Dallas, Texas, March 17, 2025:- The countdown has begun! On March 21, 2025, business leaders, franchise owners, and entrepreneurs will converge at Yum! Corporate Headquarters in Dallas for a premier event designed to elevate success, foster growth, and ignite powerful business connections and explore diverse business opportunities, with a dedicated segment on franchise expansion.
This exclusive summit is more than just an event; it’s a gateway to new opportunities and groundbreaking insights from some of the most influential leaders in the industry. Attendees will have the chance to gain firsthand knowledge from renowned executives and thought leaders who have reshaped the landscape of business and franchising.
Celebrating 11 Years of Excellence
For the last 11 years, Jorge Ferraez, Publisher & CEO of Latino Leaders Magazine. has been organizing two major events in Dallas, Texas focusing on the Latino business community. Over the past decade, The Latino Franchise Symposium and The Business Owners Summit has grown into a must-attend gathering for Latinos entrepreneurs and franchise professionals looking to connect, learn, and expand their businesses. Latinos business leaders, franchisors, franchise owners and franchise executives come from all over the country to be part of these events and many come from other countries in Latin America including Mexico.
This year, Mr. Ferraez made the strategic decision to combine these two fantastic events to create a bigger impact, providing greater exposure to successful Latino business owners and introducing them to the powerful franchising business model. Franchising is one of the most effective business models for economic empowerment, particularly for the Latino community in the United States. With entrepreneurship deeply rooted in Latino culture, franchising offers a structured path to business ownership with built-in brand recognition, operational support, and growth potential.
Latinos are one of the fastest-growing demographics of entrepreneurs in the U.S., yet many still face barriers such as limited access to capital and business education. Franchising helps overcome these challenges by providing a proven system, mentorship, and resources necessary to succeed. By participating in franchising, Latino business owners can scale their operations faster, create jobs, and build generational wealth. This summit aims to bridge the gap between Latino entrepreneurs and franchise opportunities, fostering economic advancement for the community.
Jorge Ferraez shared his excitement about the milestone event:
“It’s incredible to see how far we’ve come in these 11 years. This summit has become a powerful platform for business owners and franchisees to exchange ideas, build valuable relationships, and discover new opportunities. I’m thrilled to welcome another incredible lineup of speakers and attendees to Dallas, Texas for what promises to be our best event yet!”
Meet Our Esteemed Keynote Speakers:
- Jorge Ferraez – Publisher & CEO of Latino Leaders Magazine
- Eduardo Tobon – Latino Segment Head, BMO Commercial Bank
- James Fripp – Chief Culture, Opportunity, and Belonging Officer, Yum! Brands, Inc.
- Pepe Hermosillo – CEO & Chairman, Thirteen Spirits Inc.
- Marcus Thomas – Emerging Markets Director, Choice Hotels
- Rafael Alvarez, CFE – CEO & Founder, Latino Franchise Association
- Fernando Alvarez – Founder & CEO, Vaquero Advertising
- Alice Rodriguez – Cp-Owner, Kendall Milagro, Inc.
- Lynette Montoya – President & CEO, Latino Hotel Association
- Phillip Mark – Director, Business Development & Partnerships, Daily Pay
- Andrew Barker – CEO / CPA, Middle Market Advisory LLC
- David Smith – Director del Programa de Diversidad de IFA
These distinguished speakers will share their expertise, industry trends, and invaluable strategies to help business owners and franchisees navigate today’s evolving market with confidence.
Rafael Alvarez, CFE, CEO & Founder of the Latino Franchise Association, expressed his gratitude for the opportunity to speak at this prestigious event:
“I want to sincerely thank Jorge Ferraez for the invitation to participate and speak at this incredible event. His vision and dedication to empowering Latino entrepreneurs have been truly inspiring. By combining these two magnificent events into one, he has created a larger platform for success and innovation. Congratulations, Jorge, on this milestone 11th anniversary—I am honored to be part of it!”
Jorge Ferraez expressed that this transformative event would not be possible without the generous support of our sponsors.
Collaboration is key to success, and we are proud to partner with leading organizations that share our vision of empowering business owners and franchisees:
- Latino Franchise Association
- The Hispanic Chamber of Commerce of Grand Prairie
- AEM USA DFW Chapter – Asociación de Empresarios Mexicanos
Don’t Miss Out!
With a power-packed agenda filled with dynamic discussions, strategic networking opportunities, and actionable insights, this is an event you won’t want to miss.
To reserve your spot, RSVP now by emailing Isabela@LatinoLeaders.com
Or visit the Latino Franchise Association event page: https://www.latinofranchise.org/events
