Marietta, GA, Friday, March 4, 2025:- In a strategic move to empower military veterans through entrepreneurial ventures, CoolVu Glass & Surface Solutions has unveiled a comprehensive initiative aimed at facilitating franchise ownership for former service members. This program underscores CoolVu’s commitment to integrating veterans into the business landscape by leveraging their unique skills and experiences.
$2 Million Commitment to Veteran Entrepreneurs
Demonstrating a substantial investment in veteran empowerment, CoolVu has pledged $2 million over a two-year span to waive initial franchise fees for veterans. This initiative effectively removes the standard $19,900 franchise fee, significantly lowering the barrier to entry for veterans aspiring to become business owners. Notably, there are no net worth prerequisites for veteran applicants, further simplifying the transition into franchise ownership.
Billy Phillips U.S. Navy, CoolVu of Fort Mill & Charlotte
CoolVu ensures that veteran franchisees receive extensive support, encompassing state-of-the-art technology, thorough training programs, and a business model with a proven track record. The franchise offers a “launch package” that includes marketing materials, sales and installation tools, product samples, and initial inventory to expedite business setup. Additionally, franchisees gain access to CoolVu Pro™, a proprietary operating software designed to streamline business operations.
The program is tailored to align with the inherent strengths of military veterans, such as leadership, teamwork, resilience under pressure, self-motivation, and a strong ethical foundation. By channeling these competencies into business ownership, CoolVu not only facilitates a smoother transition to civilian life but also enriches local communities with dedicated service providers.
Mike Herrera, President and C0-Founder of CoolVu Franchise.
Mike Herrera, Co-Founder and President of CoolVu, emphasized the company’s recognition of veterans’ capabilities. “At CoolVu, we know veterans and first responders are uniquely suited for roles that call for leadership and teamwork. They have so much to offer, and we’re honored for the opportunity to help them thrive in civilian life.”
Veteran franchisees have the opportunity to continue serving their communities by offering products that enhance energy efficiency, bolster security, and improve aesthetic appeal. CoolVu’s diverse product portfolio includes solar control window films, safety and security films, privacy solutions, decorative films, and architectural surface finishes, catering to both residential and commercial clients.
Richard Pricien, U.S. Marines, CoolVu of Overland Park
CoolVu actively encourages veterans to explore this franchising opportunity as a pathway to entrepreneurship. The company provides a flexible, home-based business model with comprehensive support, enabling veterans to leverage their skills in a new and rewarding context. For more information on this initiative, interested parties can visit CoolVu’s official veteran friendly franchise opportunities website.
Through this veteran-friendly franchise program, CoolVu Glass & Surface Solutions exemplifies a forward-thinking approach to business expansion and social responsibility, fostering economic growth and honoring the contributions of military veterans.
Rafael Alvarez, CFE (Certified Franchise Executive), is a prominent leader in the Latino franchising sector. He is the CEO and Founder of Latinx Franchise Brands, Inc. and the Latino Franchise Association.
He is best known for founding ATAX Franchise, the first Latino-owned tax preparation franchise in the U.S., which he started in 1986 with just $200, two computers, and a fax machine. His contributions to franchising and Latino entrepreneurship have earned him numerous prestigious awards, including:
-The NYC Cristal Apple Award (2007) by Mayor Michael Bloomberg
-The Red Beret Award (2011) from Curtis Sliwa & The Guardian Angels
-El Award (2012) from El Diario La Prensa
-USA Today’s Top 50 Franchises for Minority (2013)
-Franchise Business Review Best of the Best Franchises (2014)
-Ronald E. Harrison Diversity Award (2015) by the International Franchise Association
Beyond ATAX, Rafael is also the CEO & Publisher of Franquicias Magazine, host of the Mister Franquicias Podcast, and co-founder of multiple franchises, including Rhoslyn Florist Franchise and Little Home Repair Franchise. His mission is to empower Latino entrepreneurs and expand franchise opportunities within the Hispanic community.
