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Latino Franchise Association will Shine at International Franchise Expo on May 29, 30 & 31, 2025 in New York City.

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New York, New York, Friday, May 2, 2025:- The Latino Franchise Association (LFA) is proudly set to participate in the prestigious International Franchise Expo (IFE), taking place May 29-31, 2025, organized by MFV Expositions at the Jacob Javits Convention Center in New York City. This prominent event is a pivotal platform connecting franchise brands, investors, and industry experts from across the globe.

This year, the LFA is excited to host the Latino Franchise Association Pavilion in collaboration with La Asociación de Franquicias de Puerto Rico and El Instituto Latinoamericano de Franquicias from Mexico. The Pavilion will serve as a dynamic showcase of Latino entrepreneurship, innovation, and growth opportunities within the thriving franchise sector.

The Latino Franchise Association Executive Team during a Press Conference at the International Franchise Expo.

The Pavilion will highlight leading Latino-owned franchise brands from The United States, Puerto Rico and Mexico, offering prospective franchisees and investors an exclusive look at innovative business models across diverse industries. Attendees will benefit from direct engagement with industry leaders and seasoned entrepreneurs who have successfully navigated the franchise landscape.

Rafael Alvarez, CFE, CEO & Founder of The Latino Franchise Association.
Rafael Alvarez, CFE, CEO & Founder of The Latino Franchise Association.

“Our participation at IFE 2025 highlights our ongoing mission to empower and elevate Latino entrepreneurs within the franchising sector,” stated Rafael Alvarez, CEO & Founder of the Latino Franchise Association. “The collaboration with our colleagues from Puerto Rico and Mexico represents a unified vision to foster greater representation, economic growth, and educational resources for Latino business leaders. We extend our heartfelt gratitude to Martin Joksimovic, President of MFV Expositions, for opening the door of IFE2025 to the Latino community in the New York Metropolitan Area.”

Ricardo Rivera, CFE, President of La Asociación de Franquicias de Puerto Rico and All Around Franchise Consultant, expressed his enthusiasm:

Ricardo Rivera Presidente de la Asociacion de Franquicias de Puerto Rico.
Ricardo Rivera Presidente de la Asociacion de Franquicias de Puerto Rico.

“I am very happy and excited to participate at IFE2025 by bringing a great variety of Puerto Rican franchise brands to showcase our products and concepts.”

Jorge Valencia, CFE, President of Instituto Latinoamericano de la Franquicias in Mexico, added:

Jorge Valencia, Presidente del Instituto Latinoamericano de las Franquicias.
Jorge Valencia, Presidente del Instituto Latinoamericano de las Franquicias.

“It is a great pleasure to bring Mexican franchise brands to one of the largest franchise expos in the world. Mexican franchise brands are ready to expand in the U.S., and this is the expo to do it.”

Martin Joksimovic, President of MFV Expositions, acknowledged the collaboration, stating:

Martin Joksimovic, President of MFV Expositions,

“We sincerely thank Rafael Alvarez, CFE, Ricardo Rivera, CFE, and Jorge Valencia, CFE for their invaluable support and participation in IFE2025. Their dedication significantly enhances our efforts to foster diverse and inclusive growth within the franchise industry.”

A cornerstone feature of this year’s participation is the highly anticipated “El Progreso of Latinos in Franchising Conference.” Organized by the dedicated team at LFA, the conference will deliver a series of insightful panel presentations conducted entirely in Spanish. This unique aspect of the event underscores the LFA’s commitment to accessibility and inclusive education for the Latino business community.

The panel discussions will address critical topics such as franchise funding, market strategies tailored to Latino demographics, navigating regulatory frameworks, and success stories from prominent Latino franchisors. Esteemed speakers will include industry veterans, successful franchisees, financial experts, and representatives from key franchise brands.

The Latino Franchise Association Pavilion and “El Progreso” conference promise to deliver invaluable resources and networking opportunities, setting the stage for continued success and influence of Latino entrepreneurs within the global franchise industry. We would like to thank these Hispanic Chambers of Commerce for their collaboration:

  • NYC Hispanic Chambers of Commerce
  • Statewide Hispanic Chamber of Commerce of New Jersey
  • The NY State Coalition of Hispanic Chamber of Commerce
  • Hispanic and Chinese American Chamber of Commerce
  • Brooklyn (Kings Country) Hispanic Chamber of Commerce
  • Essex County Latino American Chamber of Commerce
  • Hispanic American Chamber of Commerce Foundation
  • Greater Norwalk Hispanic Chamber of Commerce
  • Queens Women Chambers of Commerce
  • New York Hispanic Beauty Salon Chambers of Commerce
  • Statewide Hispanic Chamber of Commerce of New Jersey (SHCCNJ)
  • Morris County Hispanic-American Chamber of Commerce (MCHACC)
  • Hudson County Latin American Chamber of Commerce, NJ
  • Morris County Hispanic-American Chamber of Commerce
  • Dominican American Chambers of Commerce
  • Red Empresarial Latina

Please join us at the LFA Pavilion Booths #132A, 132B, 133, 134A, 134B, 135, 136A, 136B, 137, 138A, 138B, 139. For FREE registration and additional information, visit: www.latinofranchise.org/events or www.franchiseexpo.com/ife

International Franchise Expo 2025 at the Jacob Javits Center in New York City.

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Rafael Alvarez, CFE
Rafael Alvarez, CFEhttps://misterfranquicias.com/about-us
Rafael Alvarez, CFE (Certified Franchise Executive), is a prominent leader in the Latino franchising sector. He is the CEO and Founder of Latinx Franchise Brands, Inc. and the Latino Franchise Association. He is best known for founding ATAX Franchise, the first Latino-owned tax preparation franchise in the U.S., which he started in 1986 with just $200, two computers, and a fax machine. His contributions to franchising and Latino entrepreneurship have earned him numerous prestigious awards, including: -The NYC Cristal Apple Award (2007) by Mayor Michael Bloomberg -The Red Beret Award (2011) from Curtis Sliwa & The Guardian Angels -El Award (2012) from El Diario La Prensa -USA Today’s Top 50 Franchises for Minority (2013) -Franchise Business Review Best of the Best Franchises (2014) -Ronald E. Harrison Diversity Award (2015) by the International Franchise Association Beyond ATAX, Rafael is also the CEO & Publisher of Franquicias Magazine, host of the Mister Franquicias Podcast, and co-founder of multiple franchises, including Rhoslyn Florist Franchise and Little Home Repair Franchise. His mission is to empower Latino entrepreneurs and expand franchise opportunities within the Hispanic community.
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