New York, New York, Wednesday, May 4, 2025:- During the prestigious International Franchise Expo held at the Jacob Javits Center in New York City, a historic collaboration agreement was signed between the Puerto Rico Franchise Association (AFPR) and the Latino Franchise Association (LFA). This significant agreement was signed on May 30, 2025, by Rafael Alvarez, CEO & Founder of the Latino Franchise Association, and Ricardo Rivera, President of the Puerto Rico Franchise Association.
This strategic agreement aims to strengthen the franchise ecosystem within the Latino community and actively promote the expansion, acquisition, and operation of franchises among Latino entrepreneurs and business owners in the United States and Puerto Rico. The alliance seeks to share valuable resources, specialized knowledge, and best practices to drive growth and success in the franchise industry.
The primary areas of collaboration include:
- Education and Training: Joint development of seminars, workshops, and conferences specifically targeted at Latino entrepreneurs interested in franchising.
- Access to Resources and Networks: Facilitating connections with franchisors, investors, and industry experts to generate significant business opportunities.
- Research and Publications: Conducting joint studies to identify emerging opportunities and disseminate key market trends in franchising.
- Promotion of Franchise Opportunities: Organizing franchise fairs and promotional campaigns to highlight brands seeking expansion in Latino communities.
- Technical Advisory and Mentorship: Implementing programs to provide technical assistance and mentorship to new franchisees to ensure sustainable growth.
Both organizations reaffirmed their commitment to working closely and in good faith, ensuring that these strategic initiatives generate significant and positive impacts within the Latino business community.
Rafael Alvarez, CEO & Founder of the Latino Franchise Association, stated: “This agreement marks a significant step forward in supporting and empowering Latino entrepreneurship. Together, we will create a powerful network that will drive franchise growth and provide unprecedented opportunities for Latino entrepreneurs in both territories.”
Ricardo Rivera, President of the Puerto Rico Franchise Association, highlighted: “The strategic alliance with the Latino Franchise Association strengthens our mission to promote and expand the franchise model, benefiting thousands of Puerto Rican and Latino entrepreneurs striving to realize their business dreams.”
This historic agreement represents a major step forward in international cooperation within the franchise industry, strengthening business ties between Puerto Rico and the United States and offering new opportunities for Latino entrepreneurs committed to growing their businesses through the successful franchise model.
The mission of the Latino Franchise Association is to promote, support, and expand Latino-owned franchises in the United States by offering strategic resources, specialized education, and opportunities for entrepreneurial growth.
The mission of the Puerto Rico Franchise Association is to promote the sustainable development and growth of the franchise model in Puerto Rico, encouraging entrepreneurship, innovation, and providing essential tools for the business success of its members.
For more information about this alliance and related activities, visit the official websites: www.latinofranchise.org and www.afprfranquicias.com.
