Rafael Alvarez, CFE

Rafael Alvarez, CFE (Certified Franchise Executive), is a prominent leader in the Latino franchising sector. He is the CEO and Founder of Latinx Franchise Brands, Inc. and the Latino Franchise Association. He is best known for founding ATAX Franchise, the first Latino-owned tax preparation franchise in the U.S., which he started in 1986 with just $200, two computers, and a fax machine. His contributions to franchising and Latino entrepreneurship have earned him numerous prestigious awards, including: -The NYC Cristal Apple Award (2007) by Mayor Michael Bloomberg -The Red Beret Award (2011) from Curtis Sliwa & The Guardian Angels -El Award (2012) from El Diario La Prensa -USA Today’s Top 50 Franchises for Minority (2013) -Franchise Business Review Best of the Best Franchises (2014) -Ronald E. Harrison Diversity Award (2015) by the International Franchise Association Beyond ATAX, Rafael is also the CEO & Publisher of Franquicias Magazine, host of the Mister Franquicias Podcast, and co-founder of multiple franchises, including Rhoslyn Florist Franchise and Little Home Repair Franchise. His mission is to empower Latino entrepreneurs and expand franchise opportunities within the Hispanic community.