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We are the official publication of the Latino Franchise Association (LFA), committed to advancing the franchise business model within the Latino community. As a bilingual magazine (English and Spanish), we deliver the latest industry news and spotlight franchise opportunities, serving as a vital resource for aspiring and established entrepreneurs. Founded by Rafael Alvarez, CFE, our mission is to educate and empower the Latino community by providing insightful information and strategic guidance for those looking to invest in franchising.