By Kiani Alvarez

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 NEW YORK NEW YORK, Friday November 8, 2024:- Movita Juice Bar, a rapidly expanding health and wellness brand, proudly announces its entrance into the South Florida market, further cementing its footprint across the United States. At the forefront of this new venture in Miami is Alejandra Espinoza, a prominent Latina television personality and entrepreneur, joined by her husband, Anibal Marrero, a celebrated Artistic and Creative Director in the Latino entertainment world. Together, the pair will inaugurate Movita Juice Bar’s first Miami location in Doral, bringing a touch of Los Angeles-inspired wellness to South Florida.

Alejandra Espinoza, originally from Tijuana, Baja California, is a well-respected figure in Hispanic media, known for her success on Nuestra Belleza Latina and a flourishing career that includes TV hosting, acting, and multiple entrepreneurial pursuits. With partnerships with major brands such as Revlon and Aveeno, Espinoza has demonstrated a dedication to health, beauty, and wellness, which is further echoed in her own ventures, including the skincare line Piel Eterna and fashion boutique Style Rebellion. As a marathon runner and advocate for healthy living, Alejandra’s passion aligns seamlessly with Movita Juice Bar’s mission.

Anibal Marrero, a native of Santurce, Puerto Rico, brings years of experience as a creative force in Latino music and television, with credits spanning the American Music Awards, NBA All-Star Game, Latin Grammys, and VMAs. With a double Bachelor’s degree in Marketing and Musical Theater, Marrero has choreographed and directed performances for top artists, including Pitbull, Karol G, and Luis Fonsi. His role as CEO of Shalom Talent Inc. adds an entrepreneurial dimension to this partnership, leveraging his expertise in producing music tours, award shows, and reality specials.

“We are thrilled to welcome Alejandra Espinoza and Anibal Marrero as franchisees in the beautiful city of Miami,” said Jorge Campos, Co-Founder and Chief Financial Officer of Movita Juice Bar during the Franchise Expo South at the Fort Lauderdale Convention Center in Fort Lauderdale, Florida. “Their dedication to health and wellness, paired with their strong connection to the Latino community, aligns perfectly with our brand values. I have no doubt that they will do an excellent job promoting and growing Movita Juice Bar across Florida, inspiring a new audience to embrace a healthier lifestyle.”

This Miami expansion underscores Movita Juice Bar’s commitment to championing Latino ownership within the U.S. franchise landscape. With Espinoza and Marrero’s leadership, the brand aims to resonate deeply with South Florida’s vibrant Latino community, supporting a broader vision of promoting health and community empowerment.

"We are thrilled to welcome Alejandra and Anibal to the Movita family," said Jason Steele, Founder and CEO of Steele Advisory Group. "Their passion for health and wellness, combined with their dedication to the Latino community, enhances the Movita brand in ways that align perfectly with our mission. This partnership not only strengthens our presence in South Florida but also amplifies our commitment to fostering Latino-owned franchises in the United States."

As Movita Juice Bar’s Doral location paves the way, Alejandra and Anibal have expressed plans to expand throughout South Florida, with a focus on delivering Movita’s fresh, quality-driven juices, smoothies, and wellness products.

About Movita Juice Bar
Movita Juice Bar is a premier brand dedicated to advancing healthy lifestyles through a variety of fresh juices, smoothies, and wellness offerings. With a commitment to quality ingredients and community engagement, Movita Juice Bar redefines healthy convenience in the fast-casual space. Learn more at movitajuicebarfranchise.com.

About Steele Advisory Group, LLC
Steele Advisory Group, LLC specializes in empowering franchisors, franchisees, and local businesses with strategic tools for sustainable growth. With a focus on delivering actionable insights, Steele Advisory Group helps clients achieve long-term success. For more information, visit steeleadvisoryservices.com.