New York, New York Wednesday, October 30, 2024 - We are thrilled to announce the launch of the Latino Certified Franchise Advisor (LCFA) Course, presented through the partnership of the Latino Franchise Association (LFA) and National Franchise Association (NFA). This is the first of many initiatives that both organizations will be launching in the near future.

The numbers do not lie - with Latinos making up twenty percent of the US population, but only 3 percent in the franchise industry, it is clear that action needs to be taken. This collaboration between two dynamic organizations is a significant step towards supporting individuals in becoming successful franchise advisors and ultimately creating a more diverse and inclusive franchise landscape. The LCFA course offers a unique approach to learning by providing in-depth industry knowledge and practical skills, rather than just an overview of the industry. This comprehensive program is designed for individuals interested in franchising as a potential career, with a specific focus on strategy and wealth building to make franchise ownership a viable path to above-average income and sustainable wealth. 

Unlike other franchise courses that provide only an overview of the industry, the Latino CFA program is designed to provide in-depth knowledge and practical skills for graduates. In addition to practical skills and knowledge, the Latino CFA course also focuses on strategy and wealth-building, making it a promising path to above-average income and sustainable wealth. This partnership between LFA and NFA goes beyond just prospecting and offers ongoing advisory support throughout the entire franchise process, setting it apart from others in the industry.

Applying Instruction Systems Design (ISD), the course teaches knowledge, skills, and abilities while utilizing a proven 7-step sales protocol. This distinctive approach will equip the learners to become successful franchise advisors in various areas, including franchise development specialists, consultants, coaches, sales advisors, suppliers, and brand managers. 

Michael G. Bullinger, President of the National Franchise Association, states “The Latino Certified Franchise Advisor course is a significant change in the franchise industry. Our partnership with the Latino Franchise Association brings immense opportunities for the Latino community to break barriers and create a more diverse and inclusive franchise landscape."

The LCFA course sets a new standard of excellence for franchise advisors, with graduates completing approximately 40 to 100 hours of class and study, making them highly qualified and adept at closing deals. This not only benefits the graduates by providing them with the necessary expertise, but also saves time and opportunity costs for franchisors by introducing well-qualified and motivated candidates.

Dr. Robert Needham, CEO and Founder of Collaborative Franchise Systems, LLC (CFS), is an accomplished and highly experienced business and franchise advisor with over 30 years of experience. He has an impressive background, with a PhD in Business Administration and a Juris Doctor degree. He has also authored over twenty books, including the renowned 'Solving the Puzzle of Owning a Franchise'. Rafael Alvarez, CEO and Founder of the Latino Franchise Association (LFA) is a seasoned business leader with 35 years of experience in business and franchising. He has founded and grown multiple franchise brands and is recognized for his commitment to diversity and inclusion. 

Embark on a journey of knowledge and inspiration with the unbeatable team of Dr. Needham and Mr. Alvarez in the revolutionary Latino Certified Franchise Advisor Course, masterminded by Dr. Needham and instructed by both. Together, they bring a wealth of knowledge and expertise to the LCFA Program, striving to support and elevate the Latino Community in the franchise world.

"I am absolutely thrilled and bursting with excitement for the incredible partnership with Michael Bullinger, President of the National Franchise Association, and Dr. Robert Needham, CEO & Founder of Collaborative Franchise System, as we embark on the official launch of the Latino Certified Franchise Advisory Course authored by Dr. Needham himself. This collaboration signifies not only a monumental step forward in empowering Latino entrepreneurs but also a testament to the power of unity and inclusivity in the franchise industry. Together, we are poised to make a lasting impact and open doors of opportunity for countless aspiring Latino franchisees. Here's to a journey filled with innovation, growth, and boundless success!" said Rafael Alvarez, CEO & Founder of The Latino Franchise Association.

The groundbreaking partnership between LFA and NFA is an industry-transforming opportunity for the Latino community to rise to the forefront of the franchise world. With a mission to arm franchise advisors with valuable expertise and skills, this collaboration sets the bar for excellence and paves the way for a more diverse and inclusive future with a focus on building generational wealth.

Calling all interested parties! The Latino Certified Franchise Advisor course is now accepting enrollments from the Latino community and beyond. Visit www.latinofranchise.org/lcfa.

Do not miss this chance to pave your path to success in the franchise industry and become a game-changer in the Latino Community. Join us in driving growth and diversity in the franchise industry by enrolling in the Latino Certified Franchise Advisor course today.

For media inquiries, please contact Kiani Alvarez, Chief Marketing Officer of the Latino Franchise Association at ka[email protected].