By Kiani Alvarez

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The President of the Brazil Division of the Latino Franchise Association, Nathali Oliveira, has reached a significant milestone in the realm of international franchising by signing an agreement with Natura & Co, the leading Brazilian multinational in cosmetics. This partnership marks the beginning of an ambitious project that will launch the brand’s franchise model in Mexico in 2025, a key market with promising growth potential.

The origins of this initiative trace back to an event organized by the Mexico-Brazil Chamber of Commerce (CAMEBRA) in Mexico City, where Oliveira, who also serves as a board member, established contact with a key executive of Natura & Co in Mexico. This encounter initiated negotiations that positioned her as the lead consultant for the franchise expansion of the prestigious Brazilian brand.

Leadership and Strategy

Recognized for her strategic vision and expertise in implementing franchise models, Nathali Oliveira will spearhead operations, ensuring flawless execution. Her strategy includes positioning Natura & Co at key international franchise expos in Mexico to bolster brand visibility and attract investors eager to join this innovative project.

Economic and Social Impact

The alliance not only aims to increase Natura & Co’s presence in Mexico but also seeks to foster local entrepreneurship and create new economic opportunities. This project aligns with the brand’s core values of sustainability and social responsibility. The expansion is set to empower local entrepreneurs, integrating them into a global brand committed to ethical business practices.

 Natura & Co: A Global Leader in Sustainable Cosmetics

Founded in 1969, Natura & Co has become one of the most influential companies in the global cosmetics sector, renowned for its sustainable practices and use of natural ingredients. Its direct selling model, supported by a network of approximately 3,000 stores across Latin America, promotes entrepreneurship and autonomy for thousands of consultants.

The company also owns iconic brands such as Aesop, The Body Shop, and Avon, the latter acquired in 2020. This acquisition strengthened Natura & Co’s global presence and commitment to sustainability while solidifying its leadership in promoting women’s empowerment.

A Partnership with High Expectations

The agreement between Nathali Oliveira and Natura & Co represents a groundbreaking step for the Latino Franchise Association, positioning it as a key player in franchise development in Latin America. By establishing this strategic partnership, Oliveira reaffirms her commitment to innovation and growth within the sector, opening new opportunities for both the brand and Mexican entrepreneurs.

With high expectations, this collaboration promises to set a new standard in Mexico’s cosmetics industry, further establishing Natura & Co as a global leader in sustainable practices and strategic expansion. The next steps of this partnership will be closely followed by the business community and the international franchising sector.