Kiani Alvarez
kiani@franquiciasmagazine.com

On November 8, 2024, the Polyforum Siqueiros in Mexico City will be the epicenter of the Latino franchising world with the celebration of the 8th Latin American Franchise Congress, organized by the Latin American Franchise Institute (ILAF) under the leadership of its president, Jorge Valencia. This event has established itself as a key platform for the exchange of ideas, networking, and exploring the latest trends and innovations in the franchise sector in Latin America.

With the expected attendance of more than 400 business leaders, the congress offers a unique opportunity to strengthen business relationships and acquire the necessary tools to take any business to the next level. The event will feature a high-level agenda that will include keynote speeches, panels, and testimonies from franchising experts, highlighting the importance of franchise growth and expansion in the region.

At the 8th Latin American Franchise Congress, there will be a large delegation of franchise industry leaders from nearly all of Latin America, Spain, and the United States. From Latin America, delegations from countries such as Argentina, Brazil, Peru, Bolivia, Colombia, Mexico, Ecuador, and others will be present. Representing the United States, attendees will include Rafael Álvarez, Founder and CEO of the Latino Franchise Association, Dr. John Hayes, General Director of the Titus Franchise Institute, and James Fripp, Chief Equity and Inclusion Officer of Yum Brands (KFC, Pizza Hut, Taco Bell, and Habit Burgers).

Jorge Valencia, president of ILAF, expressed his enthusiasm for international participation, stating:

"It is an honor to welcome all the leaders from Spain, Latin America, and the United States who are joining this great event. We appreciate their support and commitment to the franchise industry, as together we are building a stronger and more innovative future for our brands and businesses."

For his part, Rafael Álvarez, CEO and Founder of the Latino Franchise Association, thanked the congress for the invitation, highlighting the importance of collaboration between industry leaders.

"I would like to thank Jorge Valencia for his kind invitation to this important Congress and for bringing together so many leaders in the franchise industry. This event is key to addressing highly relevant topics that will drive the growth of the franchise business model in Latin America, Spain, and for the Hispanic and Latino community in the United States."

A Key Congress for the Future of Franchising
The 8th Latin American Franchise Congress promises to be a landmark event for the franchising world, where participants will not only learn from the best but also have the opportunity to connect with industry leaders and explore new business opportunities. The agenda covers everything from technical and operational aspects to market analysis and expansion strategies, providing a comprehensive view of the future of franchising in the region.

Agenda: Youth Forum Conferences
10:00 - 10:30: AI in Franchising. Guillermo Pérez Bolde

10:30 - 11:00: Multi- Gene rationality in Franchising. Roberto Quintero

11:00 - 11:30: BRAZIL. A Franchising Success in Latin America. Paulo Mauro

11:30 - 12:00: Anytime Fitness. Keys to Building a Global Brand.

12:00 - 12:30: Tim Hortons. Developing Winning Teams for Growth. Pamela Arredondo

12:30 - 13:00: Renew or Transcend. Fernando Laski

13:00 - 13:45: Successful Franchise Networks with Healthy Franchise Relationships. Dr. John P. Hayes

13:45 - 14:45: Panel: What Do Major Franchisees Look for in a Franchise?

14:45 - 15:15: Because My Dad Told Me NO. Rafael Álvarez, Latino Franchise Association

15:15 - 15:45: Break the Mold: Branding to Expand Your Brand with Impact. Marcelo Schijman

15:45 - 16:30: Keynote Speech: Mexico's Political and Financial Environment and Its Interrelation with Latin America. Antonio Sola

For all those interested in growing their business, this congress is a must-attend event to understand sector trends and how to position themselves in the competitive world of franchising. For more information, visit:

https://www.latinofranchise.org/VIII_Congreso_Latinoamericano_de_la_Franquicia_2024